Better Learning through Building

 Product management training is great, but the only way you really learn the skills is by immediately applying them. 

Practice makes perfect! Our structured full-stack product management lectures are paired with real customer research, real writing, and real building. 

Get your reps in 💪 

Invest in yourself
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  • Gift figma
  • Learn the Techniques

    Learn how to conduct interviews, develop a problem space, and write documentation (from one-pagers to PRDs to Amazon's PR FAQs). Then learn how to scope your MVP, design it, and how to bring it to market.

  • Build a Real Product

    After the cohort scopes and designs their product, we use no-code tools like Bubble , Softr , and Adalo to build functioning MVPs of the products. You can learn the tool yourself, or our team will help you build it (think of us like your dev team!).

  • Launch Day!

    If you love your product build and you want to keep working on it, the concept and code belongs to you and your team.

Program Details

In the Lab's program gives you tools to learn and then opportunities to apply the learning. We spend 2 hours each week together going over a core product manager concept, including a collaborative exercise. Outside this synchonous session, you're on your own to do the weekly "homework" and meet with your team on your product build activities.

Total weekly time committment is between 4 and 6 hours for about 13 weeks.

In the Lab runs 3 times per year

  • Winter - January through March
  • Summer - April through July
  • Fall - August through November

At this time, In the Lab costs $0 for cohort participants.

If you're willing and able to financially chip in, we accept donations through our Ko-Fi .

In the Lab gives our cohorts a solid understanding of product management concepts, from problem space definition to wireframes to requirements to go-to-market. Here's what we cover in 13 weeks:

In the Lab Curriculum

Week 1: Intro to Product Management

What is product management and class intro.

Week 2: Research & Discovery

Customer research and discovery best practices.

Week 3: Product Goals & Strategy

Build a business case and establish product goals.

Week 4: Intro to UI & UX

Including an overview of Figma.

Week 5: Product Documentation

PRDs, one-pagers, requirements, use cases, and user stories.

Week 6: Stakeholder Management & User Testing

How to gauge if you're on the right path with your product design.

Week 7: Lean product development

Break down big product ideas into phases.

Week 8: Software Engineering Basics

The building blocks of software engineering and how to learn more.

Week 9: Product Analytics

How and what to measure, including an intro to leading tools.

Week 10: Roadmapping

Overview of the different kinds of roadmaps and when to use them for best effect.

Week 11: Go-to-Market

How to ship your product and get it to the market, including some pricing and packaging concepts.

Week 12: Career Coaching & Resume Review

Some resume tips and workshopping session to review resumes and talk about job search.

Week 13: Final Presentations & Feedback

Final product presentation to a panel of product leaders and experts.

What You'll Get

Completing the In the Lab program means doing all the work and building a real product. Upon completion, you'll get:

  • A Certificate of Completion

    A real certificate of completion, for your portfolio or LinkedIn page

  • A Product Management Certification

    A certification badge to show employers that you are qualified for their product roles.

  • Network Connections

    Benefit from the In the Lab connections to get warm introductions to hiring managers.

  • A Robust Portfolio and Presentation

    The final presentation and product you create is ready for use in interviews and to send to hiring managers.

Sound good?

Learn more about our admissions process and apply for an upcoming cohort!

New to product management?

If you're interested in the space, but not sure what it is, please refer to these great explainers!

Product Manager: The best job you never heard of

Jackie Bavaro explains the basics of product management in a 10 minute video.

"Product Manager? What is that?"

JH Forster walks though the role with the help of a metaphor.

Beyond the PM Job Description

Deepak Deolalikar explains the key skills that every product manager needs and uses in their daily tasks.

Why Product Management?

John Zilch discusses all the pieces of product management and gives a comprehensive overview of the role.

Stay in touch!

Want to be the first to hear about our new cohorts? Join our mailing list for all In the Lab news!

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